Tim Cook dinner says AI is ‘enormous,’ however flags the have to be ‘deliberate and considerate’ on how Apple deploys it
- AI is “enormous,” however Apple will stay cautious folding it into merchandise, CEO Tim Cook dinner mentioned Thursday.
- Cook dinner mentioned Apple has already been incorporating AI know-how into a few of its merchandise.
Apple CEO Tim Cook dinner mentioned that the AI wave sweeping tech is “enormous,” although he sounded a be aware of warning about how the know-how can be deployed at his firm.
“It is essential to be deliberate and considerate on the way you method these items,” Cook dinner mentioned throughout the firm’s earnings name Thursday.
Cook dinner’s comparatively restrained tackle the know-how comes as opponents Microsoft and Google have leaned into generative AI in a giant, buzzy means — with chatbots like OpenAI’s ChatGPT, Microsoft’s Bing (which makes use of OpenAI’s know-how below their partnership), and Google’s Bard storming onto the scene.
He mentioned Apple already has folded machine studying and AI into a few of its merchandise — and acknowledged that its potential to go even additional is “enormous.”
Touting the corporate’s current use of AI, he referenced options like “fall detection” discovered on some Apple Watch fashions, and “crash detection” discovered on sure Apple units.
“This stuff should not solely nice options, they’re saving folks’s lives on the market,” Cook dinner mentioned. “We view AI as enormous and we’ll proceed weaving it in our merchandise on a really considerate foundation.”
The remarks echoed his feedback at Apple’s earlier earnings name in February, through which Cook dinner equally affirmed AI’s “huge potential,” however saved issues broad.
Nonetheless, Cook dinner mentioned Apple does not touch upon future product roadmaps — and he barely talked about the topic when in comparison with tech opponents: AI was talked about a complete of 168 instances by Meta, Alphabet, Microsoft, and Amazon of their earnings calls over the previous month.
Cook dinner, alternatively, responded to precisely one query about AI, spending lower than a couple of minutes on the topic — out of a name with Wall Avenue analysts that lasted about an hour.
In the meantime, OpenAI CEO Sam Altman has himself been amongst these within the area sounding issues in regards to the potential instructions generative AI know-how might take. In March, he mentioned on tech researcher Lex Fridman’s podcast that he was nervous in regards to the know-how’s potential to unfold misinformation, for example.