With this marketing campaign,
All set to redefine the cliches round gender roles in society, the stirring and galvanizing marketing campaign goals to encourage ladies to comply with their passions and irrepressible beliefs to interrupt the societal norms that the world has created for them. Portraying the archetypal conditions an Indian lady faces every day, from being questioned for not being married by a sure age, shamed for staying out late for work or taking over a lead action-oriented function, the marketing campaign is a commentary on the thousands and thousands of passive feedback and pressures that girls undergo in life.
The gripping marketing campaign by its highly effective three phrases, ‘Rise Up Child’, pays homage to the free-spirited ladies who don’t let others outline their price, and march to their very own rhythm.
Commenting on the marketing campaign, actress Samantha, mentioned, “I strongly consider that girls ought to all the time comply with their hearts, shattering the stereotypes that society has set for us. The marketing campaign, was, due to this fact, much more particular for me because it exemplifies the unshakable and protracted spirit of the ladies of this technology whereas inspiring them to put on their quirks on their sleeves. I’m really excited to be related to Pepsi and can’t watch for followers to get impressed by the marketing campaign and ‘Rise Up, Child!”
Saumya Rathor, Class Lead, Pepsi Cola, PepsiCo India, mentioned, “Pepsi has all the time strived to replicate the synergy of the youthful technology. Via our final two campaigns, we aimed to painting the irrepressible spirit of the youth as they rise above societal norms. For this marketing campaign, our focus was to supply an empowering marketing campaign for the lady of India and pay tribute to their unwavering self-belief and self-confidence. Samantha Ruth Prabhu is the epitome of the unbiased, daring, and free-spirited fashionable Indian ladies, and due to this fact resonates completely with our positioning of ‘Rise UP, Child!’. We welcome Samantha to the Pepsi household and are extraordinarily thrilled to work along with her for a lot of extra disruptive campaigns going ahead.”
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