- Elon Musk has named ex-NBCU exec Linda Yaccarino as Twitter’s new CEO.
- His announcement seems to finish frantic hypothesis round who would take up the position.
Elon Musk has named Linda Yaccarino as Twitter’s new CEO, ending intense hypothesis about who the billionaire would appoint as his successor on the social-media platform.
“I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!” Musk wrote on Twitter Friday. “@LindaYacc will focus totally on enterprise operations, whereas I give attention to product design & new expertise. Wanting ahead to working with Linda to rework this platform into X, the the whole lot app.”
—Elon Musk (@elonmusk) May 12, 2023
Yaccarino resigned from her longtime position as promoting boss at NBCUniversal earlier Friday, however has but to publicly remark.
The announcement seems to finish the guessing sport of who Musk would identify as CEO, following his $44 billion takeover deal final yr.
In an earlier tweet May 11, Musk said he had employed a brand new CEO for the corporate, and that “she” can be beginning in round six weeks. The tweet triggered instant hypothesis as to the candidate’s identification, with Yaccarino shortly rising as a attainable frontrunner.
She inherits a troublesome gig.
Musk has presided over an period of chaos at Twitter, having shaken up the corporate with drastic layoffs that minimize the worker depend from 7,500 to about 1,000. Some advertisers, alarmed by the exodus of high advert execs from the corporate and the proliferation of misinformation on the positioning, have hit pause on advertisements. Musk has tried to shore up Twitter’s funds by rolling out paid options through subscription service Twitter Blue, although to combined success.
On Friday, the mogul sought to assuage considerations about Yaccarino from Twitter’s right-leaning faction, commenting: “I believe folks from either side of the political spectrum will discover Linda to be sensible, truthful and affordable.”
Musk has beforehand acknowledged that his intention was to ultimately step again from the Twitter CEO position, amid rising considerations from Tesla shareholders that he was not focusing sufficient on the EV firm.
Nonetheless — he has indicated he’ll proceed to be lively at Twitter, taking the twin roles of government chair and chief expertise officer, a task through which he’ll oversee product, software program, and methods operations.